Investments: An Introduction (with Thomson ONE – Business School Edition and Stock-Trak Coupon)


Investments: An Introduction (with Thomson ONE – Business School Edition and Stock-Trak Coupon)

Introduce today's most important investment topics from a strong individual financial planner's perspective with Mayo's INVESTMENTS: AN INTRODUCTION, 10E. This edition provides an inviting, comprehensive approach to investments, from the fundamentals needed for success on the CFP exam to more advanced topics. Readers learn to make solid real investment decisions with applications, such as an updated Financial Advisor's Investment Case at the end of each chapter and the latest Internet assignment

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3 Responses to “Investments: An Introduction (with Thomson ONE – Business School Edition and Stock-Trak Coupon)”

  1. Scuba Diver says:
    20 of 23 people found the following review helpful:
    4.0 out of 5 stars
    Excellent review of all possible finance instruments, May 19, 1999
    By A Customer

    It is a text book vs a simple reading book, however the author has done an excellent job of presenting the concepts in simple to understand format. With well writtem text and informative graphs the concepts easy to understand. Covers all types in investments instruments from stocks, bonds, options, futures and portfolio construction.

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  2. Frederick P. Bartlett says:
    11 of 12 people found the following review helpful:
    4.0 out of 5 stars
    Solid Introductory Investment Textbook, October 19, 2005
    By 
    Scuba Diver (Boston, MA) –

    Mayo's "Investments" captures nearly all the relevant subjects in an increasingly complex financial frontier from simple debt instruments and equity issues to complex option strategies. I would have liked to see further mention of hedge funds though, as significant money seems to be pouring into these instruments and the student of investing would gain by knowing more about the various strategies they employ and the trading mechanisms used. Ditto for Exchange Traded Funds (ETFs). With that said, though, Mayo does a fine job providing a comprehensive basis on the investment world. Solid reference book. Strong 4 Stars.

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  3. Anonymous says:
    4 of 4 people found the following review helpful:
    5.0 out of 5 stars
    One of the best basic finance textbooks, December 30, 2007
    By 
    Amazon Verified Purchase(What's this?)

    Mayo is a clear writer who has a knack for making this material easy to understand. You may wish to compare to his other ( less expensive) textbooks that are even more basic and understandable. You should also look at the textbooks written by Bodie, Kane and Marcus. These books are somewhat more technical. I guess that most students using any of these books are only buying what is assigned. Mayo is perhaps the easiest to understand.

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